Our mental health influences how we think, feel, and behave in our daily lives. It also affects our ability to cope with stress, overcome challenges, build relationships with people around us, and recover from life’s misfortune and hardships.
Many Asian American Pacific Islanders feel that showing vulnerability as it relates to mental health is a sign of weakness, and the fear of becoming a burden or pariah within surrounding social circles keeps them from getting help. AAPIs are the least likely of any racial or ethnic group to report mental health issues and to seek mental health services. Mental health awareness is a topic I wanted to approach because this is something I am truly passionate about. I want to use my experiences to help others understand what they are going through, and know that they are not alone. One way to promote this topic is by ending the stigma.
Applying monochromatic cool tones to represent the human mind and promote mental health. Using simple and powerful illustrations to help grab the reader’s attention. The drop shadow used in the headlines help stark contrast and allows the text to stand out.
THE PROBLEM
Mental health stigma affects all ethnicities, cultures, and nationalities, but Asian Americans may be more impacted than most.
THE SOLUTION
Advocating topics on mental health awareness and lowering the stigma. Creating posters, ads, and social media posts to get the parent’s attention.
WHO HOLDS THE POWER?
It is up to the person who deals with mental health illness to seek help, get treatment, or talk about the issue. But parents hold the power when talking down upon mental health issues.
WHO/WHAT IS THE VICTIM(S)?
Asian American teens and young adults.
TARGET AUDIENCE
Targeting towards Asian parents who stigmatize mental health issues and people who struggle with mental health conditions to spread awareness.
WHAT FORM WILL BEST COMMUNICATE YOUR MESSAGE?
• Posters and billboards in areas around Asian communities (China Town, Asian markets, etc.)
• Social media campaign “#ENDTHESTIGMA” and advertisements on Facebook (platform that most Asian parents use)
• Signs advertised in different languages
In conclusion, I learned that mental health is not a topic that is usually talked about in the AAPI community. With this project, I hope that this can open discussions with families and help break down the stigma surrounding mental illness that is preventing so many people from getting the help and support they need. Stigma seriously affects the well-being of those who experience it. We should always remember to educate, be aware of how we treat others, support, and respect one another. I enjoyed being able to design for a topic that I truly care for and take passion in.
