Client
Sunseeker
Sunseeker
Category & Deliverables
Brand concept & Visual identity
Art Direction
Style guide
Styled photography and Social content
Copywriting
Animated content for socials and marketing
Campaign marketing material
Print & Digital
About the Project / Process
I was presented with a unique opportunity to create a sub-brand for Sunseeker. The brand identity is heavily based around it’s sustainability core value, while blending in femininity to the tone of voice.
Each design choice made for this identity was carefully considered; from using soft hues to express calmness and elegance, to the varying thickness of the typefaces to give off organic notions, while still keeping ‘fashion’ orientated.
I was presented with a unique opportunity to create a sub-brand for Sunseeker. The brand identity is heavily based around it’s sustainability core value, while blending in femininity to the tone of voice.
Each design choice made for this identity was carefully considered; from using soft hues to express calmness and elegance, to the varying thickness of the typefaces to give off organic notions, while still keeping ‘fashion’ orientated.
