Campaign - Give a Karara Jawab
Brand - Rohan Builders
Business Challenge:
Position Rohan Anand as a home that maximizes one's way of living helping them overcome the compromises that they made in a house which had limitations.
Objective:
Create awareness about Rohan Anand and ask people to book by paying a token amount.
Idea:
Give a Karara Jawab
A series of radio spots with a fictional character called, Mr. Anand Tane-todkar, who is here to help people with a strong reply for every taunt that has come their way by owning a house at Rohan Anand.
Execution:
Radio spots
My Role:
- The radio scripts
