Advertising Campaign Concept for Waveaholic

     Waveaholic is a mock company that is used for practice purposes. This project allowed me to explore and create ad campaigns for this surf shop company, Waveaholic, that is promoting a special going on in their store. Waveaholic’s target audience is people of any age that surf or are wanting to learn how to surf. Especially for this ad campaign, because Waveaholic is offering free surf lessons when customers spend $50 or more in the beach-side Waveaholic surf shop in San Diego, California. By using our eye catching slogan, “Ride the wave.” and combination of bright colors and action-packed images of surfers surfing, it draws the attention of our consumers. Waveahoclic is showing customers that you will have a completely new and unique experience when meeting with one of our instructors and have a great time. You will also get some great deals on surfing gear and branded clothing that is fashionable and unique. That customers will develop an admiration for the art of surfing and can be shown the basics by stopping in the shop.