Grillderness.com is a brand new venture started by O’donnell Metal Fabrication. They specialize in building industrial kitchens and laboratories. They came up with an idea to revolutionize the outdoor cooking experience. Most outdoor grills are hard to transport or very flimsy, so they solved the problem with unique pieces of metal that fit together like a puzzle. They can be easily assembled and taken down, and they collapse into a compact stack of metal.

The unique triangular shape of the side of the grill was the inspiration for the shape of the symbol in the logo. The dark misty mountain background was the inspiration for the color palette, and the warm orange and red of a fire complemented the cool blue tones.

In the website prototypes we minimized the header and added graphic elements to tie in the unique zigzag shape of the grill plate.