Brubaker Inc. has been a leader in the home services sector for 75 years and is headquartered in Lancaster County, PA. As a family owned business from the beginning, their reputation has meant a lot to them. Brubaker came to Kessler Digital Design to redesign their website and refocus their marketing efforts in the digital arena. The original website was not very phone-friendly, and the overall navigation was cumbersome. The only visual element that represented their services was a wrench icon. Other than that, it was hard to tell what the company was all about.
We set out to do a photoshoot first to have some up-close and personal photos of the technicians doing what they do best. That gave it a more authentic feel that connects with any consumer who owns a house and has a home service need. The larger icons were created for each of the main service categories so a user could easily find what they are looking for. We kept the same basic color palette that they have used for decades, a dark green and burgundy, but added some more complimentary colors to spice it up.
The phone version incorporates many interactive options to contact the company for service, making it an easy choice when you land on the website.
