This project involved an in-depth analysis of the Indian streetwear brand Jay Walking. Along with my group - we researched on the brand's target market, their products, their competitors. We also took interviews of the stakeholders as well as the potential consumers to understand the brand's stand in the market. On the basis of our key observations through the interviews we created scenarios to eliminate difficulties that consumers might face while shopping with Jay Walking. As the final outcome we created an app wireframe on Adobe XD. We also created AR & VR scenarios for the same.