VASELINE - The Smile Masks
BACKGROUND
As a precautionary measure, the government has made wearing a mask mandatory for every citizen stepping out of their homes across India.
It’s observed that there is a sense of panic at the streets and the fear is visible in the eyes of common people wearing masks.
It’s observed that there is a sense of panic at the streets and the fear is visible in the eyes of common people wearing masks.
INSIGHT
Like the virus, the smile too is contagious. Unfortunately, with the mouth covered with mask, we are seeing more fear and no smiles.
Vaseline Lip Therapy presents - #SmileMask
This was an idea by the creative director-copy of our team Varun Sharma.
The frontline warriors are struggling during this pandemic situation across India. Be it the medical stuff or the state police, they are short of protective medical gear including masks. Vaseline Lip Balm, a brand that’s synonym to beautiful smile, shall provide some respite here, by making masks available to these unsung warriors. These are basic N95 or surgical masks with a twist. Just that, instead of plain masks, we print a smile on them. So that, the world sees less fear and more smiles in these trying times.
The frontline warriors are struggling during this pandemic situation across India. Be it the medical stuff or the state police, they are short of protective medical gear including masks. Vaseline Lip Balm, a brand that’s synonym to beautiful smile, shall provide some respite here, by making masks available to these unsung warriors. These are basic N95 or surgical masks with a twist. Just that, instead of plain masks, we print a smile on them. So that, the world sees less fear and more smiles in these trying times.
Frames for the GIF
THANK YOU
