Corporate Identity
I designed and created a corporate identity and brand guidelines for a universities marketing material. A consistent design creates a strong identity that is recognised and remembered by audiences.
In the images below you will see how the corporate identity works.
Image 1.
How the 'graphic device' worked alongside the logo, the grid was applied to all artwork for consistency with the logo being placed top left.
Image 2.
Brand guidelines booklet guide for designers on the use of typography, colour palette, logo, and graphic device placement.
Images 3 and 4.
Example of how the identity worked, using two fonts Frutiger and Adobe Garamond ensuring consistency to typography working alongside the logo and the graphic device. Also showing how red became the universities dominant colour.
