Ghiwa Abi Khalil's profile

Advertising Campaign: Retrofit Beirut

The 4th of August's explosion not only destroyed Beirut but the number of disabled people had largely increased. However, there is a complete lack of provisions for rights, resources, and services for persons with disabilities in Lebanon. The main vision of this initiative is to provide for the first time in Lebanon an environment that has accessibility for the disabled by rebuilding it correctly.

Game App
In collaboration with SimCity Buildit, Disability Hub will add a disability accessibility mode to the app in order to spread awareness amoung the players on the lack disability facilities in Beirut. Moreover, by purchasing items in the game, the money will automaticlly be donated to the NGO and will help them rebuild Beirut with a more disabled friendly environment.


Data Collection
In collaboration with Google maps AR, Disability Hub will add a disability accessibility mode to the app in order to spread awareness among users and collect data on what is really needed in Beirut exactly in order to make it a disabled friendly environment. This will help us understand the urgent and actual needs of the Lebanese citizens in Beirut.


Advertising Campaign: Retrofit Beirut
Published:

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Advertising Campaign: Retrofit Beirut

Published: