CLIENT: HITACHI Home Appliance (Main product: Fridge)
MESSAGE:
+ Campaign message: "Sống Thảnh Thơi, Thêm Tận Hưởng" (Upgrade for Life))
Something worth it, something doesn't. The idea is about whether it's worth your time, your mind, your money on those problems which can be fixed by Hitachi Fridge. Targeting high-class TA, this concept delivered well the execution under regional "Upgrade for Life" proposition.
TASKS: Creative concept, Art direction, Design, Supervising for production
DELIVERABLES: 6s Clips + Key Visual + Digital activity
