Since its publication fifty years ago, this work has established itself as a classic. It casts the visual process in psychological terms and describes the creative way one's eye organizes visual material according to specific psychological premises. In 1974 this book was revised and expanded, and since then it has continued to burnish Rudolf Arnheim's reputation as a groundbreaking theoretician in the fields of art and psychology.
Arts and Visual Perception - Rudolf Arnheim
I've made a redesign of the book jacket and its display stand, as the latter will allows the book to be shown through shop-windows, I decided to combine the two artifacts synergistically to obtain an interactive kinetic object that makes the observer part of the experience. Thanks to the kinegrams technique and an optical parallax effect, the book title’s characters will appear clearly and distinctly following the observer’s movement.
Book jacket / Display stand
Thank you !
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