CLIENT: SHARP Home Appliance (Key product: Fridge)
MESSAGE:
+ Campaign message: "Tiện Dụng Cho Phong Cách Đỉnh Cao" (More Elegant With Sharp Fridge )
- Fridge issues such as cooling system, energy saving, or design may not cause you big troubles in daily life. But they certainly will put you in embarrassing situations. By showing 3 funny films: lunch at work, paying for bills, and cooking at home, all optimized to be watched on smart phone format, our team delivered 3 key RTBs of Sharp Fridge in a short and witty way.
TASKS: Creative concept, Leader in Ideation, Art direction, Design, Supervising for production
DELIVERABLES: TVC + Key Visual +Digital Activity