As a creative operating within a media company's in-house art department your process is far different and your tools much more limited than a creative working at an ad agency. This is especially true when working with small local and regional clients. The luxury of time, photo shoots and a creative budget is nonexistent.

Armed with your creative abilities, a logo file, a brief conversation about objectives, a client supplied or stock photo, you dive in and create 'something from nothing'. It's a challenge that I have come to embrace.

Solutions often involve in-house created graphics and photography and full campaigns built around a clients logo.

89X CIMX fm / 14'x48' Billboard campaign

Alternative rock radio station
Target audience: 15-35 

This campaign was about the station's listeners having ownership of the station, the music, events, etc. They wanted a common theme but wildly diverse visual executions to appeal to any and all segments within their core demographic.

The placement was large, the impact was immediate. The budget was $0.