Name of the company
Silly Apples
The brief
Logo proposal for Silly Apples, baby clothing brand, targeting boys and girls from newborn to toddler.
Raised by Millennial parents, key characteristics of this kid are as below:
1. Hyper-individualized childhoods – Shaped in an era of individualization and customization; Nutella jars personalized and Netflix tells them what to watch next. This generation expects uniquely tailored experiences.
2. Socially isolated – Social Media is integrated, and actually makes people less connected, which creates greater isolation.
3. An extended childhood – It will take them longer to be adults. Graduate school is now standard, the longer people are in school the longer they delay responsibilities of adulthood.
Industry
Fashion
2. Socially isolated – Social Media is integrated, and actually makes people less connected, which creates greater isolation.
3. An extended childhood – It will take them longer to be adults. Graduate school is now standard, the longer people are in school the longer they delay responsibilities of adulthood.
Industry
Fashion
