Since its inception, the adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams and crews at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off of it. Celebrating five decades of culture makers, boundary pushers, and limit breakers, adidas Originals launched Change Is a Team Sport.

Adidas Originals will use the power of teamwork to create and inspire positive change in local communities across the globe.

Bringing together game-changers from across the worlds of music, fashion, sport and art, adidas Originals shows that change doesn’t happen alone. Change Is a Team Sport celebrates the idea that when creators join together, we can drive and inspire change.

Starring Ninja, Kerwin Frost, Blackpink, Pharrell Williams, Yara Shahidi, Anitta, Jenn Soto, Mariah Duran, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady, Anna Isoniemi, and Jonah Hill, the project brings one undeniable message to life: Change Is a Team Sport.

Agency - Johannes Leonardo

Director - Jonah Hill

General Manager adidas Originals & Style Global Brand - Torben Schumacher