This is a concept for a new comprehensive identity system for Burt’s Bees, an American company that sells “earth-friendly, natural personal care” products for health, beauty, and personal hygiene.
I wanted to take advantage of the small product count that the company currently has (in comparison to its competitors) and modernize it to speak to a wider audience while maintaining the socially, economically, and environmentally conscious motifs of the company.
I wanted to take advantage of the small product count that the company currently has (in comparison to its competitors) and modernize it to speak to a wider audience while maintaining the socially, economically, and environmentally conscious motifs of the company.
For more information on the project, visit my portfolio HERE
