Juliann Behling
Rebranding - French Press Cafe and Bakery
Design Objective: To give this brand a refreshed image that better reflected the location and the cozy welcoming feel to the food and the restaurant. The goal was to play with the French theme and highlight the French Press Coffee that is a signature item on their menu.
Design Solution: The location of this restaurant is a northern WI city with several rivers. The green color palette was inspired by those rivers, as well as shades of brown for dark coffee. The logo was created to be a play on the French Press with a nod to Paris's Eiffel Tower, yet fun and unpretentious to represent the welcoming atmosphere of the cafe. The font used is Adorn Condensed to get the feel of old world Paris.
Created: Logo, business cards, to-go coffee cup, and menu
