Grad mladih 2020 (City of Youth 2020) was an Erasmus+ project implemented in 2017 that involved young people and decision makers. The project followed shortly after Rijeka was declared European Capital of Culture 2020 and it was intended to teach and motivate young people to create their own cultural projects to enrich the programme of ECC Rijeka 2020. 
The project needed a complete visual identity including a logo, letterhead, PowerPoint template, t-shirt and badge design, certificates, Facebook and web campaign. All of the designs needed to be in compliance with the Erasmus+ visual guidelines. Main visual element of the design was the logo that represented youthfulness and creativity. In combination with half-toned photographs of Rijeka and young people from Rijeka the overall visuals were well accepted among the target group.
Grad mladih 2020
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Grad mladih 2020

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