XIERRA is an independent Peruvian brand dedicated to the artisanal manufacture of dices carved with Cuzco's natural resources by indigenous artisans from the area. The brand's need was to connect with its target, mostly foreign and reflect its origin and the quality of the beautifully crafted products through its packaging.

The iconic shape of the dice was used as protagonist for the packaging, reflecting the product on the box as itself.

With a unique lettering designed exclusively for the brand crafted from the rough and geometric shapes of the classic Machu Picchu rocks as a link to the carving, the XIERRA logo has a powerful, legible and authentic Wordmark reflecting the origin of the product.

The brand also appropriated the iconic green color of the dice material to align the concept of the natural, thus generating an elegant and attractive color palette.