CinCin is one of India's most authentic restaurants in the heart of Mumbai.
They stand for the true energy that Italians bring from their culture to their food - right from the kitchen to the table.
They launched their beloved 'CinCin Rosso', a friendly red that debuted in December 2018 year to mark the restaurant’s first anniversary and were ready with their next bottle in 2019 - 'CinCin Blush'.
We designed everything - right from the bottle label to their launch and how it pans out.
You’ll find rosé in abundance in the city, but a Blush, a wine from the South of France, is a rare sighting. The colour of our label was crucial to the design as it had to convey the emotion and complement the blushing pink of the wine.
The label was designed to reflect the nature of the wine, delicate, young, floral and fruity, and rather too easy to drink and something very light and enjoyable.
For their launch, offline and online - we created a unit and named it 'CinCin 2 Blush' - 2 to signify their 2nd anniversary. We extended the colours from the label and the design in a way that it speaks of the floral notes of the wine.
We planned the city’s first pink brunch as a fitting launch for the CinCin Blush and to mark the restaurant’s second birthday.
We made flyers, easels, menus and name tags for influencer kits with the wine in a pink box.
Agency: Please See//
Client: CinCin
Brand Manager: Anshaya Gogia
Label Design: Vidhi Doshi
Label Copywriter: Khaim Talib
Launch Copywriters: Subhannita Das & Kimberly Jane Anthoney
Launch Design: Sneha Dasgupta
