The brief for this case-study was to create a realistic marketing campaign for a retailer in distress. For this project, I chose to study the brand 'Victoria's Secret' due to the news at the time about the brand deeply struggling due to the pandemic. 

I researched into a variety of different influencer's, and decided on Danae Mercer who is a well-known, self-love advocate 'instagrammer' with over 2 million followers- the perfect person to promote the marketing campaign.