Jockey Club New Arts Power JCNAP 2020-2021
FESTIVAL VISUAL IDENTITY
FESTIVAL VISUAL IDENTITY
Po Hung Design Lab X Putticoop
IF Design Award 2021/22 | Public Branding | Winner
Taiwan International Graphic Design Award 2021 | Visual Communication Design | Distinction
Taiwan International Graphic Design Award 2021 | Visual Communication Design | Distinction
Prism of New Arts
We approach the concept of Prism in two directions - diversity and honor. Firstly, it signifies that this festival has a spectrum of diverse art forms. It is through this event, the public has an opportunity to be exposed to different colours of the arts. The geometry is taken from the existing NAP logo and further elaborated. From one grows to more. Secondly, the seemingly random geometry comes together and creates a cubism portrait of artists, whose works are the content of this event. New talents under the spotlight. Therefore, this proposal honours new artist as a creative role in our society today. The geometrical illustration is flexible and easily adapted to different promotional materials and has a coherent visual identity.
