![branding cosmetics Flowers millennial pink smiley vegan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff1f93116965625.60943565e4d41.png)
Keen Cosmetics is a free spirited and playful make up brand for the conscious consumer. The products are vegan, cruelty free, and environmentally friendly - with a focus on renewable material, and refillable packaging.
The brand's calling-card is the "Soft & Strong"-mantra, which describes the careful way Keen Cosmetics products are formulated: soft & gentle on the skin, but with vibrant, strong pigments.
I chose to take inspiration from this mantra when developing the visual identity for Keen Cosmetics by mixing soft and strong colours as well as sharp and rounded shapes.
![branding cosmetics Flowers millennial pink smiley vegan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fdea4c116965625.60943565e641b.png)
![branding cosmetics Flowers millennial pink smiley vegan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/94bc27116965625.60943565e54d9.png)
![branding cosmetics Flowers millennial pink smiley vegan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e44f75116965625.60943565e4586.png)
![branding cosmetics Flowers millennial pink smiley vegan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/caaa83116965625.60943565e6e77.png)
![branding cosmetics Flowers millennial pink smiley vegan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/47bc16116965625.60943565e773f.png)
![branding cosmetics Flowers millennial pink smiley vegan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/574dcf116965625.60943565e5c7f.png)
![branding cosmetics Flowers millennial pink smiley vegan](https://mir-s3-cdn-cf.behance.net/project_modules/1400/13b490116965625.60943565e3f3f.png)