My target audience is the younger generation (gen Y and Z) because they are more connected to music and more familiar with the world of technology. The presence of the mall is also crucial. It makes people pass through the facility inevitably, drawing more
attention to it.
attention to it.
The Dynamics
Apple being mostly known for their slick and minimalistic designs.
To bring essence of the iTunes brand into physical form.
The design strategy was to make this installation appealing to the eye,
by creating a very dynamic shape but keeping its simplicity.
Thank you
cpatricianlb@gmail.com
07436276068
