ARKANSAS SYMPHONY ORCHESTRA'S BEETHOVEN & BLUE JEANS
ADVERTISING
In addition to interesting typography and arresting headlines, the campaign we created for the Arkansas Symphony Orchestra’s Beethoven & Blue Jeans concert series leveraged an unusual tactile element to increase engagement. The posters, which were screen printed on actual denim, generated quite a buzz, as many passersby stopped to feel the material. Besides helping drive awareness and attendance for this casual music series, the effort also won multiple creative awards.
