Lakay is a food brand that supplies Haitian dishes. The company caters to Haitian dishes such as Soup Joumou. Soup Joumou is a traditional dish eaten on New Years (more importantly known as Haitian Independence Day). The brown gradient creates a savory visual that’s appetizing to the eye. An image of the product, as well as vegetables, are used to enhance the visual of the packaging and to create some visual interest. The logo design features a simplified illustration of the coat of arms represented on the Haitian flag. The symbol is in a dark brown color on top of a yellow circle background for contrast. The shape of the package facilitates use and is designed to stand out from competitors on store shelves.
