Typographic hierarchy is important to the flow of how a design can be read. This is important because this is how one can determine which text is the most important and then proceed from there. For example, the title is typically the most important text, then the heading, and then one proceeds down the rest of the hierarchy. In order to properly create my poster, I had to properly understand hierarchy and the principles of Gestalt. These principles are continuation, figure/ground, similarity, proximity, closure, and symmetry/order. These principles are how our brains bring order to any design. In regards to proximity, when objects are spaced closely together, our mind has a tendency to make
connections and group those objects. Another example would be in regards to similarity. This refers to specific objects sharing similar traits. For example, we would tend to group similarly colored objects together, rather than objects that are colored differently.

With Gestalt’s principles in mind, I utilized these rules to create a poster that was easy to follow and read. I used proximity with the names and their respective descriptions in order to easily discern which body of text belonged to each name. In regards to the title, I made sure that it was the biggest and the most complex element in the design. This was done with the intent to catch the viewers eye first. After reading the title, I wanted the reader to find out the location of this event. In order to accomplish this, I made the size of the text in the address the second biggest element in the design. In regards to the design itself, wanted a design that properly conveyed how I envision New York City. I wanted a bold and eye-catching font, I wanted colors that popped (yet were not too flashy), and I wanted the shape to convey an easy to read timeline. Starting with the shape, I wanted it to look reminiscent of a ticket. Whenever I think of New York City, I think of Broadway and the fine arts. The idea of a ticket seemed to fit well, especially since the event was in regards to culture, art, and design. I landed upon the colors of red, black, and yellow because they are prominent colors that pop out against a black canvas. Not only that, but if the poster was viewed at night, these colors would stand out well. I chose a diagonal grid for the text because, in design, diagonal lines represent movement. Thus, in order to properly convey an easy to read timeline, I positioned the text diagonally in chronological order.