Exa
Brand Strategy & Design
There was a white space in clean beauty. And it was really, really white.
The founders of Credo came to us looking to amp up the inclusivity of their retail offering by creating the first-of-its-kind clean complexion range that is high on standards and super-charged with positivity.
We took Exa from idea to everything, creating a clean makeup brand that shatters expectations and breaks open ceilings—redefining what clean beauty can be and who it is for. Smart on strategy, sustainable in packaging, super stylish in storytelling—and so so so many shades matched.
Finally. Clean makeup made for everyone and every frequency.
