Brand - United Commercial Bank Limited
Product - Uclick
Campaign - Smart Banking Solution
This campaign targeted to capitalize KOL's popularity & the COVID situation where online banking solution is kinda blessing. I tried to relate the KOL's personality & lifestyle while scripting the content. And working in this project was awesome!
#Uclick
In recent years, conventional digital marketing methods have been fading out as audiences strive for figuring different ways to block the constant exposure to ads. In the ever-dynamic marketing field, influencer marketing is increasingly being used to promote products. When we have been approached to Launch VIVO V21, we endeavored to create a buzz in the smartphone market leveraging the reach & following of a big chunk of influencers who have already built it. We kick-started the campaign with a total of 50 influencers on Facebook, Instagram & YouTube. This spurred 4M+ reach and a huge engagement.
#InfluencerMarketing #digitalinfluencer #socialmedia #marketing #marketingstrategy #socialmediamarketing #influencermarketing #business #facebook #digitalmarketing #creative #advertising #branding #Networking
As pandemic broke out, people have been continuously requested to stay home & avoid the risk of getting infected with COVID-19. Like any other needs, people have banking need too. So, it is high time to promote the digital banking product for a responsible brand like - United Commercial Bank Limited. We approached the idea & client accepted our idea to reach people more through the social media content creators whom people follow the most. Raba Khan is one of the most popular content creators in Bangladesh.
We promoted three of the products of United Commercial Bank Limited - Unet, Uclick, 24/7 hotline service.
Brand - United Commercial Bank Limited
Product - Unet, Uclick, Hotline number
Campaign - Smart Banking Solution
As pandemic broke out, people have been continuously requested to stay home & avoid the risk of getting infected with COVID-19. Like any other needs, people have banking need too. So, it is high time to promote the digital banking product for a responsible brand like - United Commercial Bank Limited. We approached the idea & client accepted our idea to reach people more through the social media content creators whom people follow the most. Sakib Bin Rashid is one of the most popular content creators in Bangladesh.
We promoted three of the products of United Commercial Bank Limited - Unet, Uclick, 24/7 hotline service.
