Sage : Rebranding
Year of Work _ 2013
Brand creation, Staionary, Brochure
Our branding process starts with multiple conceptual ideas based around the core requirements of the new brand. We wanted to develop an identity that was unique in its own style, but which also sits shoulder to shoulder with the some of the larger financial institutions within the market.
The aim was to arrive at a forward thinking modern identity, which delivered individuality and a professional approach whilst maintaining an air of approachability, and that clearly indicated the proud roots of the company within the state of Texas.
The identity is agin based around the star, but we have introduced multiple shapes that combine to make the final shape. This is representative of the individual divisions within the group and how they work together.
You will also notice that we have made the segments slightly opaque, so as to symbolise the transparent nature of the company.
To further enhance the unique identity, we have crafted a new typeface for brand. Based on a modern version of the current Sage identity, we have brought it up to date by altering the typography to produce a stand alone element.
