Every TEAC audio component is engineered entirely in service of the sound, revealing a pure experience of music as close as possible to its original live source. Ogilvy Hong Kong has created this online and in-store campaign for Absolute Sound, the official distributors of TEAC and other high-end audio brands in Malaysia and Singapore. Showcasing how detailed the TEAC listening experience truly is in a way that would help drive awareness beyond their niche audiophile consumer base.

Credits:

Chief Creative Director: Reed Collins

Executive Creative Director: John Koay & Matthew Nisbet

Creative Director: Michele Salati

Creative Director: Bo Deng

Illustrator: Carioca Studio 

Client: Absolute Sound Singapore