Duratech - Brand Identity

  • Link to the full project:

    Part 1: The Brand at a Glance
    Brand overview, attributes, background summaries and executive briefs
    Part 2: What the Audience Need to Know
    Press release, additional information, letter to employees
    Part 3: Speaking up
    Executive remarks, media advisory, product reveal and key messages
    Part 4: Crisis Management
    Fact Sheet, standby statements, key messages
    Part 5: Internal Communication
    Employee recognition, personnel policy, new product, department spotlight, customer recognition
    Part 6: Crafting News
    Media pitches on new industry trends, company endeavors and products
    Part 7: Taking a Bow
    Entrepreneur of the year article