Brief research the background behind the company including it's history, clients and market. Full creative freedom was given for the branding and identity as the company had been dissatisfied with the current branding for a very long time. RBP wanted a non biased approach with the style and focus to be cutting edge with a classy and sophisticated feel.
Background RBP had seen some major changes over the past few years, with a new management structure and a growing team of creatives to help meet the demand for creative 'digital' media as well as traditional print, advertising and PR.
Problem taking into consideration RBP's recent 'major changes it was our opinion that a total re-design of their brand would be best for the company going forward. It needed to be simplistic with a minimal colour palette and be completely different to anything that they had used in the past... New structure, new direction, new company branding. A typographical logo to me was the obvious way forward as the icon in their branding had pretty much remained the same for about 17 years and not a single person could tell me what it stood for or why they used it.
Deliverables logo design, stationery, website design, signage, promotional materials.
