note: this is a self initiated project . None of the ideas here have any relation to the actual company and are solely my own.
OVERVIEW
Spotify is the number one music streaming service that surpasses Apple and Google
music by a yard scale.
According to the internet as of July 2020, it has 299 million subscribers monthly and that number is only increasing. Boosting a gigantic music library, amazingly curated playlists among other things one can understand the reason for its popularity. Owing to this popularity it was only a matter of time when the platform would enter the social media race.
Currently the social features of Spotify include: Friend Activity, Social Listening and Tastebuds. One can also share stories of the song they are listening to via other social platforms like Instagram and Facebook .
Perhaps owing to its business strategy , Spotify continues to restrict its social features to only listening and generation of content is restricted to a select few, primarily musicians.
AUDIO content however is only expanding. While music continues to be in the forefront, audio content also includes podcasts, audiobooks, ASMR, spoken word, and more.
TASK
To create an audio based social media platform for SPOTIFY
ROLE
Primarily a solo visual design project, I took up many hats from Research , Ideation, User flows, Visual design, Interaction design to Communication Design
TOOLS
Adobe Dimension, Adobe Photoshop, Sketch, After Effects
RESEARCH
The following is a summary of the research done:
COMPETITOR BENCHMARKING
TECH ENABLERS
IDENTIFYING IDEAL USERS
The best way to tackle this was by creating user personas.
note: all images /illustrations used( expect for the ones of celebrities and brands) are either created by me or taken( photographs of friends ) by me .They are used for representational purposes only . Characteristics mentioned in the personas section in no way bear any resemblance to the real people in the pictures.
SPOTIFY SOCIAL THE APP
SPOTIFY SOCIAL is an app that stands for authentic, spontaneous and intimate content. It is an app that would break away from the people's frustration with the visual media. It is an app for people who are desperately seeking alternatives and where generating content would be as easy as just a simple recording. As the app was targeted towards younger audiences hence the "hep" factor was taken into consideration .
The persona of the app - COOL, CASUAL, FUN.
USER FLOW AND WIREFRAMES
STYLE GUIDE
APP FEATURES
GUI
COMMUNICATION DESIGN
