"All Inclusive" Visit Boston Campaign



"All Inclusive Boston" Campaign
Visit Boston x Proverb x Black Math


Some jobs you just have to get RIGHT. For us, this was one of them — working on a campaign to ensure an equitable recovery for Boston as the city planned to reopen after a year of COVID shutdowns. Working alongside a dynamic group of local artists (Harry ScalesGeoffrey BaptisteAnto AstudilloSam WilliamsPorsha Olayiwola) and under the creative guidance of our partners at Proverb and City of Boston, we photographed dozens of Black-, brown-, and women-owned businesses over the course of three winter days and stitched them together into a short film and multi-media campaign. We were honored to play a part in showing a side of our city the media often misses, and look forward to our own beloved studio doors opening back up this summer!



______



Campaign Video

______



Original Photography

______




______




Out in the Wild + Mockups

______




Campaign Development: 
City of BostonColette Phillips CommunicationsProverb Agency,
and the Greater Boston Convention & Visitors Bureau (GBCVB)
Design + Editorial + Animation: 
Black Math
Voiceover:  Porsha Olayiwola
Music:  Black Math



ALL CONTENT © 2021 BY BLACK MATH, INC. AND RESPECTIVE COPYRIGHT OWNERS.​​​​​​​​​​​​​​

"All Inclusive" Visit Boston Campaign
Published: