Category: Mojanation, 2018
Client: Mondelez, Cadbury
Rationale: What better way than a dance-off to introduce the Cadbury Martians to South Africans. We activated national at malls - where South Africans could dance their hearts out against the Cadbury Martians and hopefully be featured on the Inter-Galactic leaderboard - plenty of prizes were up for grabs!
My Role: Ideation
Client: Mondelez, Cadbury
Rationale: What better way than a dance-off to introduce the Cadbury Martians to South Africans. We activated national at malls - where South Africans could dance their hearts out against the Cadbury Martians and hopefully be featured on the Inter-Galactic leaderboard - plenty of prizes were up for grabs!
My Role: Ideation
Campaign extension: With the support of the Cadbury Martians APP and the new limited edition chocolate wrappers, consumers were able to interact with the Martian figurines, in a way never seen before. Using augmented reality, the APP brought the Martians to life, in a fun song and dance routine.
