LifelineUSA Grip-All Handles
for fitness resistance cables are adjustable and interchangeable, accepting a fitness cable, flat band or nylon cord. Patented grip ball actuator design minimizes wear on cables and bands. Ergonomic handle rotates to reduce stress on your wrist as you exercise.
Packaging was redesigned for easier assembly, and more flexible POP display options.
Previous packaging cost $0.42 for wrap label; new redesigned packaging cost $0.34 for card stock hanger.
Total savings of $0.08 cents per package, nearly 20% cost improvement due to design and material changes.