Grip-All Handles Packaging - LifelineUSA

  • LifelineUSA Grip-All Handles for fitness resistance cables are adjustable and interchangeable, accepting a fitness cable, flat band or nylon cord. Patented grip ball actuator design minimizes wear on cables and bands. Ergonomic handle rotates to reduce stress on your wrist as you exercise. 
  • Packaging was redesigned for easier assembly, and more flexible POP display options. 
  • Previous packaging cost $0.42 for wrap label; new redesigned packaging cost $0.34 for card stock hanger. 
    Total savings of $0.08 cents per package, nearly 20% cost improvement due to design and material changes.