Gleezel Bautista's profile

Week 9: Editorial Design 2 / Typographic Hierarchy

TASK 1
Critique and Redesign

Within the digital newspaper above, the text structure indicates that the title is the prominent piece of text since this is located in the top middle of the page. It follows a sub-heading, main title of the article, the authors name, date of publication, and paragraphs below. The typeface used for the title is Bold Calibri, while the subheading has Helvetica black. The main title is also Calibri regular and the author details containing date are Times New Roman. The subheading is depicted in a highlighted bright red background colour which allows readers to instantly see the demand or advertisement the brand is selling. It then follows the title. This is condensed and is somewhat a size larger compared to the subheading. Its thin typeface permits a more professional look to the website and not show too much expanding within this very tight space. The paragraph is readable and is positioned in a western culture format to help readers navigate through the page. The size and weight of the title are a lot bigger as well compared to the other text due to its bold and thick lettering and space is very prominent within the website to determine what the structure is. The authors details and times is noticeably smaller than the paragraph content. The overall design is very effective for readers through its minimal format to understand what they are meant to see first, especially reading information from a newspaper digitally. Too much condensed text would make readers have a hard time navigating through the text. I wouldn’t change much besides the highlight text for who the author is. Although, the space is already prominently effective with its different colour tone to distinguish difference, having that different highlight would show more clarity of who wrote the newsletter.
Redesign
As mentioned previously, I wanted to change a different text colour tone within the authors name to distinguish who wrote the newsletter. other parts of changes were the positioning of the image, placing it at the top below the title and the subheading. While pushing down the other information to have a better distinguish within the hierarchy of the website. I believe this is the best way that can benefit the readers to analyse and navigate through the article.
TASK 2
Nadine Lustre, born on October 31, 1993. This Filipina beauty was raised in Quezon City, Philippines. She first debuted as the leading lady for the movie, 'Diary ng Panget' co-leading with James Reid and forming a nation wide known love team, 'Jadine'. After that she has landed multiple leading roles and has now settled her acting career to the past and instead focuses on her music career. Come and join her live virtual talk and see where she's up to in life! (Text adapted from Wikipedia)

Kathryn Bernardo is known as the teen queen of the Philippines after debuting at such a young age of 8 years old, ever since then her acting career has roused to the top! She was born on March 26, 1996. This reigning queen has landed countless of winning international film and is known for her prominent award winning acting skills with her love-team and current boyfriend for 11 years, Daniel Padillia. Join her and see what her future plans are in her career! (Text adapted from Wikipedia)

Liza Soberano, born on June 4 1998. This half American beauty is someone you wouldn't want to miss! Although born in America, her heart still resides as a true Filipino at heart. She first debuted in 2011 and has since then stared in a range of television series and films. Her beauty is known globally for her miss universe looks and is known to be the fairest of all. Join her virtual talk and get your questions answered straight from the reigning queen herself! (Text adapted from Wikipedia)

Marian Rivera is known as a mother and a wife to her family with Ding Dong Dantes. This beauty queen was born half Spanish-Filipino on August 12, 1984. She first debuted in 2005 where she got the role for a famous Spanish remade television soph drama, 'Marimar'. Let us not forget that this was also the first time she met her husband to be! This humble queen was hailed as FHM Magazine's sexiest Women in 2008. But today, she stays as a mother to her two children and endorsed countless of baby products for future mothers. Join her virtual show to get to know deeper about Marian's life as a mother and get tips from her! (Text adapted from Wikipedia)

Angel Locsin born on April 23, 1985. This kind hearted soul is a Filipino television and film-actress under the GMA Network. She became well known after landing her first leading role as Mulawin in a fantasy TV show, and as the very well known super heroin Darna.  She has won Film Actress of the Year in 2013, Star Awards for movies, and the FAMAS Award within two consecutive years. Her success was all owed to her family who she is very grateful and thankful for dearly. Join us an see what Angel is up to for her future career and maybe even find out if she has a certain somebody!

Week 9: Editorial Design 2 / Typographic Hierarchy
Published:

Week 9: Editorial Design 2 / Typographic Hierarchy

Published:

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