Background:
"Savanna Cider highlights the ironies of influencer marketing and invites consumers to also get 'money for nothing' in new promo" - Biz Community
"These days influencers are an ubiquitous part of every marketing plan, including that of Savanna, South Africa's most-loved cider. Known for its crisp, witty perspective on the ironies of South African life, it now turns that perspective on itself and its dependence on a new class of celebrity - famous not for skill or artistry, but for clout and likes."
Savanna Cider South Africa did an extremely successful Campaign "Dollas for Dololo."
The Task:
Savanna Cider Namibia had to follow suit with the same approach mentioned above and "Namibianise" it.
The Challenge:
The Namibian audience does not resonate with "Dollas for Dololo."
We changed the Campaign name to "Money For Mahala", the entry mechanics as well as the radio scripts, making use of Namibian voice artists to make it relevant to the Namibian audience.
Essentially we didn't reinvent the wheel, it was wash and rinse approach.
