INSTAMANIAC

INSTAMANIAC
http://instagram.com/durgutovski

This project is consisted of two parts:
Part I: Details
Part II: Objects (coming later this year on Behance)

Equipment:
Camera: 8 megapixel iSight camera
Telephone model: iPhone 5

Part I: Details
Capturing details can trick and lead us to seeing ordinary things from a whole different perspective. By placing the "ordinary" out of context, we are opening and broadening our vision, letting our imagination burst our individual and conventional thought patterns.

It all started as a spontaneous initiative using the Instagram phone application, but later it developed into something bigger and more complex than I expected. Spontaneity is one of the main reasons I chose my phone as the only tool in creating these photographs, because freezing the perfect moment in time is much more easily achieved with a phone (which is most of the time with us, if not all the time), than running to your camera and setting things up. I also noticed that while looking through the phone screen, my eyes and mindset completely change. I just fix on the square format and in that moment compositions are created, while choosing the right angle where every millimeter counts and could change the whole story and its visual direction.

This "moment" we are talking about here, not at all refers to capturing a situation that would never happen or be the same again, we are talking about freezing the moment of a birth of an idea, the moment of connecting to a living or a non-living object. This "connection" represents the very soul of the photo that is going to be captured and simultaneously to that a story that is just about to be visualized builds up.

Аs for the post-production, the only phone applications I used for editing were Instagram and VSCOcam.

After that, the photos are transferred to Photoshop where the resizing and minimal brightness/contrast/sharpness changes are done so the material is ready for the printing process.
Each photograph will be printed on a square format, sized 8x8 cm, because I intend to maintain the feeling of a detail being "ripped off" a much bigger piece.