Giff Gaff: Lift a Finger Saves the World
The idea of phone recycling is good but most people find it easier said than done. Giff Gaff wanted to
make people life easier by offering a way to phone recycling which is as easy as lifting a finger.
.
.
.
Hence, a story ad leads by a finger is created to help translate these steps to viewers. The story starts
with the finger trying to save an old phone, lost somewhere in the mysterious space. The story also acts
to encourages people join together to do something small but also good; recycling at your finger tip and
saves the earth from a little less pollution.
.
.
.
Case study video
Complete story
Mini instagram stories
Digital banners for Giff Gaff webpage
-End of project-
Thank you
