Empowering Tibetan Community
Communal and individual identity for Tibetan street vendors. And empower the community to sustain its identity.
Challenge: The project was to create a unique identity for 129 Tibetan street vendors of McLeodganj. The aim was to conduct research and understand the key problems at the site and come up with a solution which separates them from their competitors (Kashmiri/Nepali).
Challenge: The project was to create a unique identity for 129 Tibetan street vendors of McLeodganj. The aim was to conduct research and understand the key problems at the site and come up with a solution which separates them from their competitors (Kashmiri/Nepali).
Project Timeline: 1 month
Outcome:
1. Communal identity: Community Map, postcards and social media presence.
Individual identity: ID cards, characters, banners, tags and stickers.
Research and early sketches
Insights:
The people celebrate humanity and kindness. Religious dominance is quite visible.
One can see preserving, excavating, displaying, or restoring a collection of old things.
Stronghold in culture and tradition, People still wear and eat traditional clothes and food.
In the gloominess of McLeodganj, one can see bright colours everywhere.
The language and script make them unique.
The unique selling point of the products should be the people and their stories.
Key Attributes: Handcrafted, Loud- out there, Distinctive, Classic/vintage, Simple, Fun, Community
Character Development: These characters have been created by observing different kinds of Tibetan People; the way they sit, the way they dress up, the way they style their hair. Every little detail of their face, gesture has been studied and then illustrated.
Communal Identity:
The Map is a representation of the community and the eccentric talent that they bring on the streets of McLeodganj. The Map shows the location of Tibetan street vendors of McLeoganj. And the postcards were to keep in the Tibetan cafes for the promotion
The communal identity was designed to rejuvenate the essence of the Tibetan community and spread the voice for them in the form of map and postcards.
The Map is a representation of the community and the eccentric talent that they bring on the streets of McLeodganj. The Map shows the location of Tibetan street vendors of McLeoganj. And the postcards were to keep in the Tibetan cafes for the promotion
Individual Identity: Individual identity was designed to promote each individual uniquely. The illustrations were customised as per the work these women and men do.
The tags, stickers, stamps, banners and identity cards helped them to reveal their real individuality by retaining the cultural value.
The tags, stickers, stamps, banners and identity cards helped them to reveal their real individuality by retaining the cultural value.
Real time pictures interacting with the community.
