OURS - BRAND VISUAL IDENTITY
The Ours is a cafeteria from Saud Arabia and itĀ stand out for the quality of its coffees and food, and the place with excellent infrastructure.
Whoever is at Ours will have the experience of living their best moments, whether it is a meeting with family and friends, a business meeting, or an individual moment to read a good book.
The idea is to provide unique and special moments for each person, whatever the reason for being in the cafeteria.
The goal is to generate such a pleasurable experience that people can say āWe fully live our moments hereā.
The care in the preparation of the products, the affection in the attendance to the clients, the attention to the details in the decoration of the cafeteria make Ours to be perceived as aĀ caring, attentive, and emotional brand.
Its cozy and refined environment contributes for people to feel aspects of a friendly, calm, and romantic brand.
Whoever is at Ours will have the experience of living their best moments, whether it is a meeting with family and friends, a business meeting, or an individual moment to read a good book.
The idea is to provide unique and special moments for each person, whatever the reason for being in the cafeteria.
The goal is to generate such a pleasurable experience that people can say āWe fully live our moments hereā.
The care in the preparation of the products, the affection in the attendance to the clients, the attention to the details in the decoration of the cafeteria make Ours to be perceived as aĀ caring, attentive, and emotional brand.
Its cozy and refined environment contributes for people to feel aspects of a friendly, calm, and romantic brand.
Project Goals
Create a brand visual identity that supports Oursā entry into the market and its day-to-day activities.
The identity needs to support the operations of the company in its opening moment and also in the expansion of its activities to other locations and products portfolio.
There is also the need to adapt to the interior design project already created for Ours.
Strategy
The visual identity must have versatility to be applied in different media and sizes, attract the attention of people who value affection and special moments in a cozy, calm and friendly environment.
This should look like this:
ā¢ Joyful, but not silly;
ā¢ Romantic instead of corporate;
ā¢ Elegant, but not old;
ā¢ Simple instead of complex;
ā¢ Cohesive with the interior design project of the store.
āāāāāāā
Customer words
"I'd say simplicity at it's finest and creativity at it's best. Really clean design and brilliant execution strategy. We like the way you explain and detail every step with great patience. We loved the combination of every thing you have done on the project, branding, visual identity and end result. Beautiful and Amazing work."
Art direction and designer: Paulo Nogarol
Illustrations and lettering: Luisa Mollo
3D interior design:Ā Sasha Prokopenko
Client: Ours - Saud Arabia
Project: Brand visual identity
Illustrations and lettering: Luisa Mollo
3D interior design:Ā Sasha Prokopenko
Client: Ours - Saud Arabia
Project: Brand visual identity
Click and follow me on Instagram: @paulonogarol
Click and visit my website: nogarol.com.br
Click and visit my website: nogarol.com.br
