Chevrolet: Castle Silverado
With 2020 posing a new threat for trick-or-treating, we created a spooky & social distanced Trunk-or-Treating narrative to show that with Chevrolet, different doesn’t have to be boring. The video was was pushed several days before Halloween on Instagram and Twitter. Support posts included Instagram Stories and How-To’s on Pinterest, to give our audience time to decorate their own vehicles, inspire individually packaged candy bags, and engage in sharing their own safe holiday.
INSTAGRAM SUPPORT STORIES:
Instagram stories walked our viewers through the narrative while highlighting how we built the vehicle’s costumes.
Instagram stories walked our viewers through the narrative while highlighting how we built the vehicle’s costumes.
PINTEREST SUPPORT POSTS:
Our Pinterest board targeted and inspired our DIY audience with ideas for trunk-or-treating this year (2020).
Our Pinterest board targeted and inspired our DIY audience with ideas for trunk-or-treating this year (2020).
Agency: Weber Shandwick
Client: Chevrolet
Art Directors: Olivia Lake & Cleveland Thrasher
Copywriters: Nate Paulson & Leslie Keramidas
Client: Chevrolet
Art Directors: Olivia Lake & Cleveland Thrasher
Copywriters: Nate Paulson & Leslie Keramidas
