SERVICE
Branding and Packaging Design
DATE
2020
DESCRIPTION
Morozoff needed a logo, branding and packaging design for its line of Russian-inspired food. The company wanted everything to fit together as it entered the U.S. market.
The client company knew it wanted to serve the ethnic Russian population in the U.S. that missed the tastes of Russia. Morozoff requested the use of an authentic-looking theme so that it would be quickly recognizable.
CREATIVE SOLUTION
The Stan Branding Agency team focused on branding and logo design first to solve the problem. By taking inspiration from traditional Russian artwork, the team chose colors that stood out to build the brand around.
The packaging design followed though the team used several distinct designs before settling on the final one. By using a traditional pot, the packaging design became more authentic. The rest was kept minimal so the food in the product window became the focus.
THANKS FOR WATCHING AND
YOUR APPRECIATION!
