Silversea cruises sail out again after the pandemic with a campaign presenting the positioning of the brand "to the curious". The work has the aim of whetting people's inner motivation to start traveling again and inviting them to open up to the world, choosing from more than 200 destinations.
Curiosity is a key asset of this campaign. This innate passion for discovery, deeply rooted in Silversea's essence and shared with its target audience, allowed us to create an effective promise: to take guests beyond what they already know and what they have already seen.
To create this campaign, we enlisted the help of a giant of contemporary photography. Steve McCurry's shots capture the essence of our message perfectly, because they come from a mindset shared with our target: his curiosity, his desire to get close to people and their stories, his respect, his being a curious traveler. The campaign has been spread all over the world with different subjects, declined in print and digital media formats.
Credits
Agency: ACNE - a Deloitte business
Creative Director, Silversea: José M. Vuolo
Executive Creative Directors: Emanuele Viora, Andrea Jaccarino
Account Director: Fabrizio Marvulli
Chief Strategy Officer: Filippo Ferraro
Strategic Planner: Vasco Barros Bertoldi
Copywriter: Marco Tomirotti
Art Director: Nicolò Andrea Ales
Calligrapher: Gisella Biondani
Designer: Antonio Ianiro
