• Amazin' Graze Functional Range •
• brief •
A functional range that targets for specific health like
Brain Health, Gut Health & Protein boost.
• designs & illustrations •
Since Granola is the main hero category of Amazin' Graze, it's important to keep the original packaging direction in mind without losing it's exclusivity as a functional range. Whilst the bowl visual is kept, layout wise is similar to the original, main highlights of the packaging would be the functional benefits.
• enhance your wellness campaign •
"Enhace your Welless" was the campaign to launch this functional range.
To emphasise the twist in using the arrows as "S" to highlight the importance of refresh & reset, just like how the product is supposed to boost & enhance your health.
• offline game cards •
To support the campaign, the team came up with a series of game cards to entertain customers while cross-selling the functional products. Games include Word Search, Maze Chase and more!
project duration • 3 months
published date • 12th April 2021
