Challenge: Ideate rough drawings for a new display in Lowe's Home Improvement for a building panel manufacturer. Some panels will stack and others will need to lay flat. Display must include 12' building panels, fastening hardware, beam labels and a POP display.
Solution: The metal racks are part of the existing Lowe's hardware. I arranging them four different ways to attract the customer from different directions in the store depending on where the display would be set. The hardware packaging is indicated on the lower shelves. The POP is displayed in various positions with space for product brochures. Beam labels are indicated on the face of the top shelf.
Tools: Adobe Illustrator
