Art Direction: Juan Montoya
Photography: Lucas Scarfone
Design Production: Juan Montoya
Print Production: Brian Spiteri
Challenge:
Cadillac, GMC, Buick and Chevrolet, all under one roof. This store spans two floors measuring over 50,000 sq.ft.
We created a timeless unifying environment experience utilizing GM heritage and brand equity.
I led creative development and managed production of all designs. Also directed onsite photoshoot for our imagery along with Lucas Scarfone.
I led creative development and managed production of all designs. Also directed onsite photoshoot for our imagery along with Lucas Scarfone.
Citations:
Born To Create, Thank you,
Juan Montoya
